mixed messages, with berries

Sure enough, another TV moment has grabbed my attention.

It’s this new commercial. For what? Well, we don’t know at first. Something wonderful, surely, because there are all these jeans, but instead of sizes, the tags say things like “sassy” and “radiant” and “ooh-la-la” and the voice-over says, “wouldn’t it be great if we focused less on the size and more on how the fit makes us feel?”

Great message, right? We let that number tag in our clothes dictate so much of how we feel about ourselves, so the idea of jeans without a number is empowering! and fabulous!

But then the commercial goes on to tell us that we can drop a size with the Special K diet.


So size doesn’t matter and shouldn’t define us but we still need to eat cereal three meals a day so we can be thin enough to fit in “sassy” jeans. So apparently even when there’s no numbers, there’s still a “right” size.

I get that Special K is, essentially, a weight-loss product (because let’s face it, would it really be your first choice if calorie count wasn’t an issue?), but why pretend then that sizes don’t matter and we should all feel good regardless of the label, and then in the next breath tell us how to get into a size smaller than the one we’re in?

Fail, Special K. Epic fail.


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